Money Oriented

Part I
“Company’s profile: “AQUA Golden Mississippi Tbk”

1. About Danone AQUA:
PT AQUA Golden Mississippi was established in 1973 by Tirto Utomo as the pioneer of bottled mineral water company in Indonesia. The first factory was built in Bekasi. Throughout 30 years of experience, the company has expanded into 14 factories throughout Indonesia.
In 1998 a strategic alliance occurred between AQUA Group (with PT Tirta Investama as its holding company) and DANONE Group. The merger has further improved AQUA’s performance in terms of quality, market share and the industry‘s advanced bottling technology requirements.
Under the flag of Danone-AQUA, the company provides far-reaching services throughout Indonesia and is available in more 1,000,000 outlets across Indonesia to ensure the availability of AQUA products to its loyal consumers.
2. Aqua Milestone:
- 1973: PT AQUA Golden Mississippi was established as a pioneer in the bottled mineral water industry in Indonesia. The first factory was built in Bekasi.
- 1974: AQUA’s first product was launched in the form of 950 ml glass bottles from its Bekasi factory at a price of Rp.75 per bottle.
- 2004: AQUA launched a new logo. AQUA also launched its new product, AQUA Splash of Fruit with the essences of strawberry and orange-mango flavors in it. The launching of AQUA Splash of Fruit helped strengthen AQUA’s position in the beverage category.
- 2005: Danone AQUA lent a hand to tsunami victims in Aceh. AQUA initiated the first production of MIZONE, a nutritional drink from DANONE, which comes in orange, lime and passion fruit flavors, on September 27th.
3. Location of Aqua’s Company:
- Bekasi: Jl. Raya Bekasi Timur Km 27. Bekasi.
- Klaten: Desa Wangen, Kecamatan Polanharjo
Jawa Tengah, Klaten.
- Lampung: Jl. K.H. Ahmad Dahlan No. 202 Teluk Betung, Bandar Lampung.
4. The location of AQUA’s spring source
Brastagi, Lampung (Jabung dan Umbul Cancau), Mekarsari (Kubang), Subang (Cipondoh), Wonosobo (Mangli), Klaten (Sigedang), Pandaan, Kebon Candi, Mambal, Menado (Airmadidi).